Microsoft already is gearing up for the operating system's launch. Today, in remarks made during the Microsoft Developer Forum in Tokyo, CEO Steve Ballmer described the next version as "Windows 8." Ballmer told attendees: "As we look forward to the next generation of Windows systems, which will come out next year, there's a whole lot more coming. As we progress through the year, you ought to expect to hear a lot about Windows 8. Windows 8 slates, tablets, PCs, a variety of different form factors."Windows 7's D6 Debut
Three years ago, at D6, Microsoft gave the first big sneak peak of Windows 7. Given that Microsoft is now on a 3 to 3.5 year development cycle for Windows, timing is about right for a splashy Windows 8 debut -- that and today's Ballmer confirmation of 2012 release.
During D6, Julie Larson-Green, Microsoft's corporate veep for Windows Experience, showed new user-interface elements, including multitouch capabilities. Larson-Green led the team that revamped the Office UI with the ribbon motif.
Microsoft CEO Steve Ballmer described the demoed features as the "smallest snippet of Windows 7." What looked like big features then really turned out to be "smallest snippet" later on. Apple's iPhone, launched less than a year earlier, had made multitouch all the rage. But touch has yet to really take off on Windows -- for many reasons, exhaustion being one of them. People tend to tire easier when using touch on a vertical or near-vertical display. The technology demoed better than it proved practical for the Windows mass-market.
Why Here?
Why not here is perhaps the better question. Microsoft is a regular D Conference attendee, and the event is hugely promoted and reported. Some other reasons:
D Conference, run by Walt Mossberg and Swisher, is a gathering of "Who's Who" business leaders and technology influencers/pioneers. Microsoft should want to be there -- or be square.
Microsoft is rumored to be incorporating at least parts of the ribbon into Windows 8. D9 is the right audience for showing off the motif changes, as was D6 three years ago.
Windows support for ARM chips is a big deal, and D Conference is a venue where big deals are made. Watch for even more demos of Windows 8 running on ARM-powered mobile devices.
Apple CEO Steve Jobs is on medical leave and won't be attending. His absence and Apple's Mac OS X silence before its developer conference make D9 right place to wow and influence the biz and tech elite.
Sinofsky's challenge will be wooing the crowd -- generating excitement about Windows 8 before rival Apple says boo about Lion. In business perception is everything. While Windows has enormous PC market share, many perceive Microsoft and the operating system to be in decline. D9 is right place and time for Microsoft to reset perceptions. Can Sinofsky deliver? We'll know next week. For now, what do you think? Comments await your responses.
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