I know this is a frivolous post, but I'm a sucker for good marketing -- and Sony Ericsson's Xperia Play promo videos are among the best seen for a long time. If you haven't tasted the fun, fury and frenzy, now is the time. If these videos can't help sell Xperia Play, Sony Ericsson should pack it up and go away.
Surely the handset manufacturer needs something to liven sales. During 2010, Sony Ericsson fell out of the top-5 cell phone manufacturers, as measured by end-user sales, according to Gartner. Market share fell from 4.5 percent in 2009 to a puny 2.6 percent in 2010. Unit shipments also declined from about 52 million units to nearly 42 million. How the mighty has fallen.
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